MARKETING

A comprehensive course designed to take you into the world of the marketer. The scope and structure of marketing are examined.

Marketing product, price, promotion, and place, consumer behavior, marketing research, sales forecasting are emphasized.

Commencement date: 02/11/2009

Program and Certificate: Provide by University of Cambridge International Examination – CIE

Lecturer : 100% foreign lecturer.
Course’s content:

*  The importance of marketing (purposes and key activities of a marketing culture within organisation; market orientation)

*  Marketing research (evaluating different research methods; identifying target segments; the process for planning a market research project)

*  Consumer behaviour; Business-to-business behaviour, and market segmentation(different types of buying behaviour; recognising the stages and influences related to the consumer buying decision process; identifying new target segments)

*  Strategic implications and applications of the marketing planning process (marketing planning process; analysing the business; setting marketing objectives; marketing budget)

*  The marketing mix applications for a product or service ( identify and evaluate the importance and impact of each element of the marketing mix; Pricing considerations and Approaches; Marketing Logistics Networks, Retailing and Wholesaling; Advertising and Public Relations; Managing Sales Promotion and Selling; Direct and Online Marketing; Product Life Cycle)

*  Marketing management

Duration: 60 hrs

Student’s quantity: 10-15

Course fee: 450 USD (Excl: 120 USD of exam fee)

Contact:  Ms. Hiền

Ym: hienconsultant

Address: 26 Phu Dong Thien Vuong St., Hai Ba Trung Dist., Ha Noi

Tel: 04.3944 7677
Fax: 04.3944 7678
website: http://www.capital.edu.vn
Email: hien.pm@capital.edu.vn